Publications
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Unpredictable change: It's here to stay. A challenge for every university. September 2011
One of the biggest challenges for any organisation in a competitive marketplace is how to communicate what it's about to its customers.
41k Download
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How we see it: Merging and emerging. Future prospects for university brands. August 2011
'The only national market that is more competitive than higher education, where we've got 200 odd providers, is canned beer.'
42k Download
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In black and white: Brand positioning, April 2011
Brand positioning involves capturing and communicating how your organisation, product or service performs relative to its peer group.
41k Download
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Indentity crisis in academia What's the next move for University brands? January 2011
The world of brand and marketing communications is on the move. Here are our thoughts on the challenges and opportunities emerging in a new brand world.
64k Download
Events
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Changing communication. Growth in a low growth environment. 27th January 2012
B2B round table discussion. Innovating when maintaining the status quo is hard enough to maintain. Changing when those around you want things to finally stand still. We're in unprecedented times when good communication, flexible brands, creativity and doing things differently matters more than ever before.
For more information contact: Michael Coleman
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WHICH university? 20th January 2012
Higher education round table discussion. With the renowned consumer champion of quality and value for money pitching into the University comparison Market there will be a new paradigm in the way that students ( and their parents ) review and select their HE/Business School from now on.
For more information contact: Michael Coleman
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Joining up the dots in an ever more connected world, 7th October 2011
Higher education round table discussion. Creating a message with reach, that will cut through international boundaries, audience groups and media.
For more information contact: Michael Coleman