The challenges

This is one of the newest areas to use branding to effect radical transformations. It's also one of the most exciting and challenging.

Normally driven by social and economic needs, the stakes are often high, and the stakeholders are varied - from government to people on the street. Without engaging the community, there's the risk that no one feels the sense of place or belonging that is crucial to any transformation.

The opportunity

It's about making a real difference to people's lives - whole cities, regions and nations even - through developing a shared vision, engaging communities and creating compelling brand strategies that have the power to influence social, economic and environmental change.

How we can help

We are one of the pioneers in this field of branding, and the lessons we've learnt are valuable and transferable in many situations.

Our experience has been gained at every level and scale - from neighbourhood to city to region, from commercial development to community building.

Whether it's the Black Country or the Emirate of Dubai, each project we've worked on has very different characteristics, but one thing in common: the impact of our consultative approach.