The challenges

The landscape of higher education is constantly changing, and presents some tough challenges. Rising costs have turned already brand-savvy students into even more discerning consumers, keenly focused on what they want out of their education.

Meanwhile, ongoing government pressure to increase student numbers within an already crowded marketplace, forces everybody to search for ways to stand out from the crowd that go well beyond their perceived position in the academic pecking order.

The opportunity

There is a truly unique opportunity to capitalise fully on the sense of identification that alumni feel for their alma mater. This remains largely unexploited in the higher education market.

Clearly, your brand can be a powerful tool for defining and communicating what your institution stands for, what makes it distinctive from others and valued by the people that matter. This will provide both a clear, common sense of purpose for staff and a powerful emotional link for students, creating the ideal conditions for building lifelong loyalty to the institution.

How we can help

Our experience in education is second to none. We've completed major brand programmes for more than 20 UK universities and colleges. We've also provided design, branding and consultancy services to numerous education administration bodies. So, we have a unique understanding of what today's students and learners are looking for, and how this can be captured by branding.